---

You will find here the largest retrospective in pictures dedicated to advertising in the French press during the second half of the 20th century. Fifty years of advertising history as seen through a single   magazine, *Paris Match*, an indispensable medium for  advertisers of the time, and a reflection, across more   than 2600 issues, of the evolution of tastes, desires,     and consumption patterns in French society.      These pages are regularly updated but you already can    step back in time through 17500 different advertisements.     So, enjoy your trip into      the history of advertising.

By issues   1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 By brands   A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9 Misc By catégories   Alcoholic drinks Animals Audio, Video Automobile Bank, Insurance, Credit Beauty care Men Beauty care Women Beauty care mixed Carnets Match Chain stores Cleaning products Cycles, Motorcycles Do-it-yourself, Upkeep Education Electronics, Computers Food Furniture Games, toys Gardening House accessories House supplies Household goods Jewellery Leisure Medicines Men accessories Men clothing Misc Mixed accessories Mixed clothing Music, arts Office equipment Optics Perfumes Photo, Cinema Press, Publishing, Radio Professional equipment Reading Real estate Service Soft drinks Sports, Outdoor Tobaccoes & Accessories Traveling Underwear Men Underwear Mixed Underwear Women Vacation Watches, Clocks Women accessories Women clothing Writing Misc.   Last of 495 examined issues :    1087   1081   1076   1066   1060   1051